Write the event definitions
We define each event and the condition that makes it valid. A submit-button click should not be mistaken for a form accepted by the backend. Duplicate events and test traffic need explicit handling.
Workspace
Count the action you actually care about.
Conversion measurement planning and implementation for forms, bookings and other agreed website actions, with verification and privacy requirements.
Discuss conversion trackingTHE WORK BEHIND IT
A practical path forward.
Map the implementation and permissions
We review the site, analytics property and relevant campaign accounts. Consent and privacy requirements shape the design. Call tracking, if needed, requires separate number/provider setup and appropriate treatment of recordings or personal information.
Test the whole path
We verify the event in an appropriate test environment and check what reaches the destination system. A browser event, provider receipt and CRM record are separate observations. Production test submissions and messages require the agreed authorization.
Document how to interpret it
The handoff explains the event, source, exclusions and known gaps. Attribution across channels may remain incomplete. Reports should not convert an event label into a claim about qualified leads or revenue without the supporting business evidence.
REVIEWABLE WORK
What we can deliver.
The exact deliverables and cadence are agreed in your proposal.
- Event and conversion specification
- Implementation/access plan
- Test evidence and duplicate handling
- Reporting definitions and limitations
What the work can look like.
A contact form displays a success banner before its email is delivered. We define the accepted inquiry separately from the notification and verify the relevant events without treating the banner as proof of delivery.
WORK YOU CAN UNDERSTAND
Built around a real business. Yours.
The starting point is your actual business, website and available evidence. We agree on the work, show what changed and distinguish observations from proven business outcomes.
Explore S4 project workA CLEAR AGREEMENT
A scope built for your priorities.
This service is scoped for your business before work begins. We confirm whether a focused piece fits your agreed SEO sprint priorities or needs a separate proposal. Advanced services and third-party costs are not automatically included in the $997 sprint.
Client dashboard access is available while we work together. The SEO sprint ends with a review of actual results at day 90. Monthly continuation is optional, individually priced, and never automatic.
BEFORE YOU DECIDE
Your questions, answered.
Can you track phone calls?
Call tracking can be separately scoped with a suitable provider, approved public number and verified routing. It is not automatically active.
Will tracking capture every customer?
No. Consent, device changes and offline activity can limit attribution.
Does this replace a CRM?
No. Tracking records events; a CRM can provide later lead and sales context when properly connected.